projects

Below I’ve highlighted some projects from previous companies I’ve worked with as well as individual branding projects I’ve completed.

CREATIVE DIRECTION

I have been the lead Creative Director on many marketing and brand projects during my career including the complete rebuild and rebrand of an e-commerce medical device company website.

Managed entire project from ideation through launch including vision, short and long-term strategy and establishing KPIs to measure performance
Partnered with photographers to execute photoshoots for professional and collegiate athletes as well as hired models
Content creation for the website included copywriting, blog posts, educational pieces, social media posts, and all designed elements such as infographics, e-books, marketing materials and more.

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EVENTS & PARTNERSHIPS

I was able to work alongside the athlete engagement team at a NIL marketplace technology company to plan a two-day NIL educational experience for Seminole athletes in Tallahassee, FL. Contributions to this project include:

Marketing materials and giveaway swag ideation, purchasing, and fulfillment
Researching and securing a venue that would excite our audience of collegiate athletes
Vendor procurement, contracts, and management
Event timeline, logistics, project management, and budgeting

PRINT & DIGITAL DESIGN

Before transitioning into marketing and brand strategy, I was primarily a graphic designer specializing in print, digital and experiential design. I have extensive experience following and executing on brand guidelines and building the strategic and visual components for high-profile brands. My creative work is built upon my technical knowledge of design and always optimized for the intended output.

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E-COMMERCE BRAND MANAGEMENT

I have many years experience managing a brand’s presence on Amazon and other marketplaces including:

SKU management - UPC purchasing, uploading products, setting up listings, building out variations, and following all marketplace protocols
Strategy and design of creative content including product images, videos, A+ content, storefronts and more
Copywriting for Amazon’s algorithm in both product details and descriptions as well as Ad spaces
Managed partnership with third-party vendor handling Paid Ads, tracking their performance through regular calls and report reviews