I’m a creative professional with a background in marketing, branding, e-commerce, sports and design. I strive to lead with a people-first mindset and value inclusivity, diversity and curiosity amongst my teams. When I’m not working you can find me throwing fun theme parties, adding to my Wizard of Oz collection, or traveling the world.
I have over ten years experience in the e-commerce and sports industries with a focus on marketing, design, brand strategy, and creative direction.
Previously I’ve worked as the Marketing Manager for Ultra Athlete, LLC where I oversaw our brand marketing initiatives including strategic partnerships, influencer management and e-commerce operations. Before that I worked with top sports properties on their events, merchandising, and design projects at Legends Global and also oversaw graphic design projects for Purdue University Athletics.
BS, Computer Graphics Technology / Minor: Art & Design – Purdue University
MS, Sports Management / Focus in Intercollegiate Athletics – University of Indianapolis
Adobe – InDesign, Photoshop, Illustrator, Premiere, Acrobat
Marketing Tools – Hubspot, MailChimp, Wordpress, Yotpo, FeedbackGenius, Sprout Social, HootSuite
E-Commerce – Amazon, eBay, Etsy, WooCommerce, Shopify
Microsoft Office – Word, Powerpoint
Google – Analytics, Ads
Branding – I love developing, maintaining and implementing a cohesive brand strategy for brands big and small.
Creative Direction – From directing photoshoots to organizing events to developing and launching a new product line, creative direction for major initiatives are my favorite types of projects.
Sports & Entertainment – There is nothing like working with athletes and fans! While I am a diehard Purdue basketball fan, I enjoy working with all sports, entertainment, and recreational brands to crush business goals and build an authentic connection with their audiences.
