hi, i’m kristi.

I’m a creative professional with a background in marketing, branding, e-commerce, sports and design. I strive to lead with a people-first mindset and value inclusivity, diversity and curiosity amongst my teams. When I’m not working you can find me throwing fun theme parties or traveling the world.

Currently you can find me managing our in-house design team at Church & Dwight, Inc. and building best in class, strategy-driven digital assets to support some of the world’s most favorite consumer brands.

 
 
 
 
 
 
 

background

I have over 13 years experience in the e-commerce and sports industries with a focus on marketing, design, brand strategy, and creative direction.

I’ve done everything from negotiating a multi-year partnership agreement for the Olympics, to producing and directing photoshoots, to mocking up jerseys live during the NFL draft, to building websites and identities for brands of all sizes, to designing event signage for the Super Bowl… and I’m excited to keep growing and learning as a professional for years to come.

As a freelancer, I have provided creative direction, design, and brand strategy to companies such as Mindful Growth, NIL with Sam Green, MarketPryce, and more. Before Church & Dwight, I worked as the Marketing Manager for Ultra Athlete, LLC where I oversaw our brand marketing initiatives including strategic partnerships, influencer management and e-commerce operations. Before that I worked with top sports properties on their events, merchandising, and design projects at Legends Global and also oversaw graphic design projects for Purdue University Athletics.

 
 
 
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skills

education

BS, Computer Graphics Technology / Minor: Art & Design – Purdue University
MS, Sports Management / Focus in Intercollegiate Athletics – University of Indianapolis

technology

  • Adobe – InDesign, Photoshop, Illustrator, Premiere, Acrobat, Firefly

  • Figma & FigJam

  • Marketing Tools – Hubspot, MailChimp, Wordpress, Yotpo, FeedbackGenius, Sprout Social, HootSuite

  • E-Commerce – Amazon, eBay, Etsy, WooCommerce, Shopify, Target, Walmart

  • Microsoft Office – Word, Powerpoint

  • Google – Analytics, Ads

what i love 🖤

  • Branding – I love developing, maintaining and implementing a cohesive brand strategy for brands big and small.

  • Creative Direction – From directing photoshoots to organizing events to developing and launching a new product line, creative direction for major initiatives are my favorite types of projects.

  • Sports & Entertainment – There is nothing like working with athletes and fans! While I am a diehard Purdue basketball fan, I enjoy working with all sports, entertainment, and recreational brands to crush business goals and build an authentic connection with their audiences.

 
 
 
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my girl 🫶🏼 📸 @briannaclaassen
peyton is one! 🤍 📸 @21vinesphotography 🎂 @lilbitesconfections 1️⃣ @rusticfairindy for the cutest cake topper
five years 💖
happy mother’s day to all my favorite fur moms + baby mommas + moms in heaven + friends who are going to make great moms one day soon 🤍 🫶🏼 being a mom to my girls is my favorite adventure yet
 
 
 
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